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Mastering the Essentials of Data-Driven Marketing
Now that so many marketing channels can be measured for their specific impact on a company's bottom line, CMOs have an opportunity to connect their departments' efforts directly to revenue results, and better discover and demonstrate which channels and campaigns are working to reach a company's goals. Planning, executing, and reporting the results can also be backed up with concrete numbers to support them now.
Join Heardable for a walk-through of how to easily execute data-driven marketing techniques, and the tools that can help you achieve your goals. This talk will discuss:
- Biggest digital marketing trends in 2016.
- Creating a brief
- How to choose digital channels
- Content Marketing goals and techniques
- Measuring results.
What is the best way to create, monitor, and communicate these plans and results to your CEO and CFO? How can you avoid getting lost in the data and stay focused on what is important? What is the best way to determine which online channels will work best for your company, and see if you achieve your desired results? What is the mix of marketing tools and resources you will need in order to successfully execute your digital marketing strategy? Is it possible to do it all with limited staff and budget?
Spend an hour with Heardable to master the basics of data-driven marketing and find easy ways to track your digital marketing efforts and results.
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